UPR Products

In 1989, Joe Mainiero and his father, Mark, a longtime drag racer with 20 years of experience building Ford racecars, opened a performance shop in Delray Beach, Florida. 
Joe knew the performance market needed a company that truly understood the customer's needs, and together, he and Mark began manufacturing the strongest, lightest, and best-performing parts at an affordable price. They could offer the same quality as more expensive components in the market at a lower cost by buying American-made chrome-moly by the mile, literally, and focusing on mass production rather than small-batch items.

They started going by the name ‘Unlimited Performance Racing, which became UPR Products when the company formalized in 1998. Two years later, UPR Products hit its stride and moved into its current location in Lake Worth, which occupies three buildings totaling roughly 20,000 square feet. With in-house manufacturing, materials storage, warehousing, and office space, the UPR campus is a mecca of performance parts production and the UPR team’s focus on excellent customer support and unparalleled trackside support set the company apart from competitors.